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浙江国际赛车场,中国

Zhejiang Circuit, Shaoxing, China

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该项目对中国而言是全新的休闲场所,通过休闲、酒店、体验等多种活动方式给以家庭为主的目标人群提供了独特的亚洲赛车运动场所。

This project represents a new type of leisure destination for China and the opportunity to create of a unique family orientated venue for Motorsport in Asia capable of entertaining visitors through leisure, hospitality and experience.

我们的设计理念是综合不同风格的建筑类型,打造出具有连通性以及街道和赛道双重功能的场所。该项目吸引了多样化的用户群,为绍兴市打造出一个可持续发展的休闲旅游场所。

Our approach was to create an appropriate and complimentary blend of building types that combine to create one connected mixed-use destination with dual frontage to address both the street and the circuit. This encourages a mix of end users in addition to those visiting the circuit, to create a sustainable destination for the city of Shaoxing.

我们设计的宗旨是通过提供更多观赛机会和多样化的休闲方式来提高客户的体验。因此,我们尤为重视观赛人群以及他们的行为举止,力求打造出一个充满活力的多功能开发项目,从而使浙江国际赛车场成为世界级的旅游目的地。

The key theme of our design approach was customer experience by offering enhanced spectating opportunities of the track activities and a wide variety of leisure choices. Our design placed particular emphasis on people and their behaviour in order to create a vibrant, active mix of development types to establish Zhejiang Circuit as a world-class visitor destination.

£250 million 

Project value

6,000 

Seat grandstand

100,000m2

Commercial Development