This project represents a new type of leisure destination for China and the opportunity to create of a unique family orientated venue for Motorsport in Asia capable of entertaining visitors through leisure, hospitality and experience.
Our approach was to create an appropriate and complimentary blend of building types that combine to create one connected mixed-use destination with dual frontage to address both the street and the circuit. This encourages a mix of end users in addition to those visiting the circuit, to create a sustainable destination for the city of Shaoxing.
The key theme of our design approach was customer experience by offering enhanced spectating opportunities of the track activities and a wide variety of leisure choices. Our design placed particular emphasis on people and their behaviour in order to create a vibrant, active mix of development types to establish Zhejiang Circuit as a world-class visitor destination.